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Yearly Archives: 2016

Berbay Practices Mindful Wellness

More than 8 in 10 employed Americans are stressed out by at least one thing about their jobs. Although this statistic may surprise you, luckily there are many practices you can do to minimize or eliminate stress. For our cultural camaraderie program this past month, the Berbay team met with instructor Natalie Bell to discuss mindful wellness. Bell encourages mindfulness and paying attention to the present moment. Many of us dwell on the past or concentrate on the future. By paying attention to the present, we can listen and engage better while balancing what is needed in the moment. One … Continue Reading


4 Tips for Managing Your Marketing Time

From drafting articles to updating websites to hosting webinars, marketing can seem like an overwhelming task. Particularly for professionals with billable hours, it’s easy to push these items to the back burner. With both current and future business equally important, how does one find the right balance? Time management is critical in ensuring that your current clients are taken care of, all while increasing your visibility to potential clients. Below are four tips to better marketing time management. Mark it on your calendar Just like you would a client meeting, schedule a meeting with marketing. Start by blocking off an … Continue Reading


Build Connections and Move Prospect Relationships Along

Building relationships and connections takes time. Many lawyers, CPAs and other professionals are unrealistic about how quickly they can win new or additional business from prospects. It’s really a step-by-step process and every communication with a prospect or client is a touch point to move that relationship along. Sally J. Schmidt, in her article, “Building Relationships with Contacts,” shares some creative and valuable examples of creating relationships and winning business: • When you meet someone who works at a company that could be a good source of business, set up a Google alert on that person as well as the … Continue Reading


Don’t Discount the Power of Door-to-Door Sales

There’s no question that online sales have exploded. Last year, 244 million people made an online purchase, and that number is expected to reach 270 million by 2020. But at the same time, 60 percent of people feel more comfortable engaging offline. Although it seems like we’re moving toward a digital-only world, there’s no replacement for human connection and relationship building. While it’s less common to see a salesperson knocking on your door these days, many companies are still finding success with this strategy. Making door-to-door sales does have some unique benefits, and being successful at it requires a certain … Continue Reading


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The Best of 2013 by The Recorder Berbay Marketing & PR creates the visibility and credibility that fuel revenue growth. Since 1995, we have implemented marketing and public relations programs for professional services firms, including law, financial, real estate, architecture / engineering / construction and business-to-business enterprises.

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