What Makes a Case Marketable?
Litigation can be complicated, difficult to follow and fraught with legal jargon for marketers. The Legal Marketing Association’s (LMA) Los Angeles Chapter held their “Law School for Marketers: Litigation” program on Tuesday, October 20, which offered insight on how legal marketers can effectively act as translators between lawyers and their constituents – whether they are […]
The Market Demonstrates: Get Online or Get Left Behind
For everyone who continues to think their high net worth customers aren’t going online to find professional services, a recent business development should make you reconsider. Two fashion retailers, Net-A-Porter and Yoox, which sell luxury and high-end products exclusively online, recently announced they are merging, creating a powerhouse that will dominate the market. Even if […]
The Power of Mentorship
At a thinkLA sponsored event, advertising professional Lisa Tanner expressed the importance of finding a mentor in the beginning stages of your career. Mentors not only offer a wealth of knowledge pertaining to their own career path, but can also offer feedback and perspective on projects you are currently working on. A mentor can help […]
Social Media Is Changing Law Firm Communications Click by Click
In today’s online world, more law firms are using social media, such as LinkedIn, to avoid being left out. Although law firm communications and marketing professionals are still using traditional methods of communication, such as trade publications and newsletters, they are recognizing that social media allows for more agility in reaching current and potential clients […]