The Balancing Act: The Unique Relationship Between PR Professionals and the Media

Public relations professionals and media representatives share common goals, which include creating compelling and informative narratives. Although we may share mutually beneficial roles and objectives, we don’t always act in complementary ways. These push-pull attitudes and behavior reflect a well-known tension between these two groups, which exists for a number of reasons. From PR’s Perspective […]

Berbay’s Fun, Engaging Company Culture Enriches Employee Well-Being While Embracing the Needs of Millennials

More than salary, research shows that the top workplace draw for Millennials (defined as those born between 1982 and 2004) is company culture. And with Millennials overtaking Baby Boomers in generational size, Berbay is on the pulse of today’s evolving workforce, providing resources, tools and programs that enhance employees’ well-being, which ultimately benefits productivity and […]

Adding a Personal Touch

Everyone has their opinion when it comes to the proper interview follow up strategy in today’s digital landscape. Sending a generic e-mail to everyone you interviewed with is now a commonly accepted practice, replacing the traditional handwritten thank you card. However, a combination of both the old and new school ways of sending a thank […]