The Next Generation of Marketing: How to Make Millennials Loyal Customers
Analysts say that millennial consumers are driving the market, yet most marketers have no idea how to relate to them. Since millennials crave more personal interactions, it is important that they feel as if you are communicating with them, not to them. To make loyal customers of millennials, it is essential to understand and market […]
Understanding the “New” Newswire
Garnering the attention of media has only become more difficult with the advent of social media and other platforms where journalists are increasingly getting their news. Getting a news outlet to see your press release has become significantly harder, due in large part to newswires. Newswires, such as PR Newswire and Business Wire are still […]
Success Tips for the Savvy PR News Professional
Many public relations professionals want to get their work published, but not all of them know how to do it successfully. There’s a lot that goes into getting your piece published than writing it and pressing send. Below is some savvy, surefire advice on how to get what you want out of your PR career. […]
Gender Quotas: The Affirmative Action of the Corporate World?
Women make up more than 50.8 percent of the U.S. population, earn nearly 60 percent of undergraduate and master’s degrees and hold 52 percent of all professional-level jobs. However, in 2014, the percentage of women holding leadership positions was shockingly low. Only 4.6 percent served as a Fortune 500 CEO, 14.6 percent held an executive […]
The Human Element in Business Marketing
One of the main marketing breakthroughs of 2015 has been realizing the human element in Business to Business (B2B) marketing, which entails looking past the “business to business” label, and recognizing that the “Bs” in B2B are people too. It is important to view marketing from your client’s perspective, because even with all the changes […]