Checklist for a Successful Press Conference
Press conferences can be a great public relations tactic for any law or professional services firm to obtain media coverage of important legal proceedings and other noteworthy events. From the public relations professional’s point of view, these events can reflect well not only on the client but on your firm’s professionalism as well. Below, we’ve […]
LMA P3 Conference: Project management for law firms is gaining acceptance
A conference that offered information to help lawyers change the way they manage their law firm started, interestingly, with an observation on how much lawyers hate change. The Legal Marketing Association’s P3 Conference is designed to help lawyers modernize and become more efficient through the use of technology and strategy. P3 stands for pricing, project […]
Cameras in the Courtroom: The Big Debate Addressed by David Lat
I attended “An Evening with David Lat”, an event that addressed Mr. Lat’s newly released novel, Supreme Ambitions, a fictional tale based on the rise of a California clerk who dreams of working for the U.S. Supreme Court. David Lat is the founder and managing editor of Above the Law, an award-winning legal blog that […]
Everyone needs to sell – Daniel Pink can teach you the ABCs
Daniel Pink spends his life thinking about sales: Who does it best, what gets in the way of a sales pitch, how the power equation between salesperson and customer has changed. Pink spoke at the recent Legal Marketing Association annual conference in San Diego. His message to those in attendance: Stop pretending you are not […]
Getting Through the Gatekeeper: Tips for Garnering Attention for Your News Story
Every day news producers, general assignment managers and reporters drown in hundreds of emails as they actively seek the hottest stories to cover. To manage all these incoming stories, media outlets use a process known as editorial gatekeeping, where one person (known as a gatekeeper) is in charge of deeming a story worthy of news […]
The Shotgun Wedding of PR and SEO: Can This Marriage Be Saved?
Scott L. Baradell, President of Idea Grove, gave a very timely presentation at the PRSA Counselors Academy on the forced marriage of public relations and search engine optimization – a marriage many PR professionals are struggling with. Like most marriages, no matter how different you may be, you share some similarities. PR and SEO share […]
The responsibility of leadership takes a lifetime of learning
Legal Marketing Association seminar: Preparing for partner You have reached the top rungs of your profession – you are a partner in your law firm. Now the real work begins. In addition to practicing law, you are also in charge of keeping the lawyers who work for you satisfied and productive themselves. It doesn’t happen […]
Before the RFP: Learn what the General Counsel seeks in outside firms
Legal Marketing Association seminar: They buy what you sell If you offer consulting services, you value corporate clients who might provide a stable and long-term source of work. Naturally, the panel that featured general counsel at the Legal Marketing Association annual conference was well attended. It was also informative, as the panelists gave this message: […]