That Elusive High Net-worth Prospect Is Looking for You…Online
The rich are not that different from you and me. They surf the web just like the rest of us — that means a marketing opportunity for you. Conventional wisdom follows F. Scott Fitzgerald’s conviction that people of wealth think and act differently, but in one important aspect, they are like you and me. If […]
How to Handle a Sony Hack
The Sony Hack was distressing for many reasons, but it brought to the fore one valuable lesson for all business owners, even those whose work would not normally be of interest to dictators or news reporters. The lesson is this: Some things should never be committed to writing. Although many of us might not attract […]
2015 Marketing and PR Trends
Professional service firms are constantly looking for new ways to communicate their brand to their target markets. The marketing and public relations industry is constantly finding new ways for professional service firms to not only stay in front of their markets, but more importantly, engage them. Below are several trends to watch and take advantage […]
The Top Spot: Cracking the Top 100 Attorney List
Landing a spot on a prestigious list is highly coveted by lawyers and law firms, but your chances can be severely hindered if the publication has never seen your name before. Sure, there is the exception of having a precedent-setting matter so significant that you are an obvious choice, but for many candidates, that’s not […]
How to Keep Millennials Engaged in the Workplace
It should come as no surprise that the millennial generation – anyone born between 1980 and 2000 – is taking over the workforce. This being said, many companies are noticing the rapid turnover rate among this generation. You might ask: how can we prevent our younger employees from fleeing to the next and seemingly “better” […]
“I’m Not an Expert” Fear
Presenting yourself in the media can be nerve-racking if you don’t do it often, whether you are talking to a reporter or publishing an article. This discomfort recently came into play when a client in the real estate industry gave us her take on trends and forecasts for 2015. We suggested that her predictions were […]