The Berbay Difference

Get to know more about the Berbay team and how we’ve helped clients with their marketing and public relations efforts throughout the years.  

Pushy or Smart? Sometimes It’s Both

Running a business is rarely easy, but oftentimes the owners and entrepreneurs who succeed are those who remain alert to opportunities. I recently saw this in action and was impressed. I traveled to Estonia this year with an art group to meet artists and visit galleries. One of the artists we met is well known […]

The Future as Seen by Facebook

Whether you think of Facebook as a brilliant business play or an evil social monolith attempting to control us all, you can count on one thing: From now on, some business posts won’t be going viral. Facebook has announced it will no longer allow the practice of “organic reach” for notices that look too much […]

The World of Real Estate Investment Is Changing

In the old days (two years ago), a developer or real estate syndicator conceived a big project and then networked with friends and associates to garner investors. It all happened behind the scenes because of laws passed in the aftermath of the Great Depression that restricted how private companies solicited investments. The result was to […]

Extending the Shelf Life of Your Webinar

Professionals often ask us whether a webinar is worth the time they will put into it. The answer is YES, with a caveat. That is, if you just present the webinar and don’t engage in any pre- or post-marketing, you are losing a lot of the value. A key purpose of the webinar is the […]