There Is More Than Meets the Eye: Infographics as a Marketing Tool
Since 2012, infographic search volumes have increased by more than 800 percent. By definition, an infographic is a visual representation of information designed to make data easily understandable. Because infographics relay information and communicate a message quickly, marketers are starting to adopt this model as a way of providing an abundance of data to their […]
How Marketing and Branding Can Grow Your Financial Services Firm
Marketing and branding are an increasingly vital function of successful financial services firms. Implementing a strategic marketing plan can mean the difference between lost business and leads that are instead converted to new business and loyal customers. We’ve compiled some simple strategies to develop your marketing and branding plan. Clarify Your Message The key to […]
Marketing in the Age of Information Overload
Two years ago, at the annual Legal Marketing Association (LMA) Tech Conference, the topic revolved around content: how to create it, how to leverage it and how to produce more of it. Fast forward to the 2015 LMA Tech Conference, where we are now spewing out so much information that most marketers don’t know what […]
Control the Branding of Your Business, or Let Circumstances Brand You
What’s a discussion on markets without marketing? A two-day conference for women leaders of business and finance focused on the business of alternative investments – private equity, venture capital, hedge funds real estate real assets and emerging markets. The Summit also included a panel on branding your financial services firm. The repeated message was that […]
Marketing: Now and How!
Your business, no matter what profession you’re in, rises and falls on numbers. Numbers permeate everything you do and think about. What are my sales and gross profits? How many deals do I need to close to increase revenue? How many clients do I have right now? It’s all a numbers game. The numbers boil […]
Facets of Marketing
By: Sharon Berman Published: The Recorder What does diamond grading have in common with law firm marketing? It may not be immediately obvious, but some takeaways from a weeklong lab on diamond grading made the similarities as clear as you’d want a diamond to be. Education is Marketing Selling a diamond or fine jewelry in […]
What Does It Take to Be a Strong Account Manager?
The AdU Account Management program was a sold-out event held on Tuesday, October 13, 2015, at the Rubin Postaer and Associates (RPA) headquarters in Santa Monica, California. While the program was specifically tailored to highlight account management within the advertising world, key takeaways were beneficial to account managers outside advertising as well. The program offered […]
Tips for Sending Unique, Budget-Friendly Holiday Gifts to Clients
This holiday season, you may be wondering whether to send gifts to your clients. Or, if you’ve already decided to make a holiday gesture, you might be deciding exactly what to send. It’s a dilemma that many people face this time of year, but there are a few tips and tricks you can use to […]
What Makes a Case Marketable?
Litigation can be complicated, difficult to follow and fraught with legal jargon for marketers. The Legal Marketing Association’s (LMA) Los Angeles Chapter held their “Law School for Marketers: Litigation” program on Tuesday, October 20, which offered insight on how legal marketers can effectively act as translators between lawyers and their constituents – whether they are […]
The Market Demonstrates: Get Online or Get Left Behind
For everyone who continues to think their high net worth customers aren’t going online to find professional services, a recent business development should make you reconsider. Two fashion retailers, Net-A-Porter and Yoox, which sell luxury and high-end products exclusively online, recently announced they are merging, creating a powerhouse that will dominate the market. Even if […]