Doing Business Outside the United States
When doing business in the United States, professionals often have short attention spans. They want to close the business deal not long after they’ve pitched their services. It can be a very fast-paced environment where if professionals don’t receive the outcome they want instantaneously, they will move on to the next target. Developing business in […]
Avoid the Vortex of the Marketing Death Spiral
Lately, we have encountered some firms that are in a marketing death spiral – a state we all want to avoid. A marketing death spiral starts its fatal course like this: A firm first decides that it is going to cut back on its marketing budget, most often because the company has experienced a dip […]
Competitive Intelligence: Thinking Outside the Box
Competitive Intelligence (CI) is a term that has become very familiar in the law firm industry over the past few years, but it is still “arriving” in many senses. According to a recent study conducted by ClientsFirst Consulting, LLC, law firms say CI is a focus, but not necessarily a priority, and while some small […]
New Insights from General Counsel
It’s no secret that General Counsel are becoming more elusive. In a world of creative fee arrangements and more companies bringing work in-house, it’s always helpful to be ahead of the game in terms of knowing what GCs are looking for today. Below are a few snippets from the annual Legal Marketing Association’s Technology Conference, […]
Why Your Firm Needs Social Media Now – The Recorder
By: Sharon Berman
Published: The Recorder
How much business will your firm lose in 2015 if you do not consistently incorporate blogs and other social media outlets—LinkedIn, Facebook, Twitter, and Google+—into your marketing program? This question was on my mind after several discussions with successful small firms with a business clientele that were considering how to work social media into their business development initiatives, if at all.
LinkedIn, the New Amazon?
LinkedIn has ebbed and flowed in terms of utility throughout the year. Looking forward to 2015, we believe its value is here to stay. According to a survey of General Counsel, 97 percent said they’ve used social media to vet outside counsel and 25 percent said they’ve gained a negative outlook on an attorney when […]
Talk About Timing
In the professional services industry – law, real estate, finance, etc. – timing can be everything. I received a call from a website vendor that we used several weeks earlier to enhance our firm’s mobile website. He reminded me that we had used their firm before, and he was just checking in to see if […]
Public Speaking Tips for Business Professionals
Public speaking can be an unnerving task for any individual, especially for professionals (e.g., financial services, public relations, real estate, law firms) who wish to sell an idea or to connect with a prospect. Below are a few tips from speaking professionals and Eloqui co-founders David Booth and Deborah Shames on how to engage your […]
The Future of Public Relations and Law Firms
Do you wonder about the future of law firms and media relations? In the presentation, “Outside the Law Firm – How the Message Gets Out,” at the Legal Marketing Association Texas Conference held on November 6-7 in Dallas, panel members discussed how spreading the message to media is a critically important part of a law […]
Challenges Facing the Legal Marketing Departments
Law firms are constantly evolving to the changing market, and marketing professionals need to adapt to these trends and face new challenges head-on. In the presentation, “Challenges Facing the Legal Marketing Department” at the Legal Marketing Association Texas Conference on November 6-7, panel members discussed some important challenges that we are facing today, providing some […]