The Difference Is in the Details

As professionals, we often work very quickly and sometimes forget to stop and pay attention to the details. I was unfortunately reminded of this recently while working with a third-party vendor. We were dealing with an invoice which was ultimately going to be sent to my client. It took three rounds of changes to get […]

Crafting an Attention-Getting Subject Line

Email is a very low cost way to reach and follow up with a large number of potential clients. Done right, it can be one of the most powerful and profitable marketing channels. One of the biggest challenges with email marketing is that your email competes with massive amounts of other email vying to be […]

How and When to Seek Business From Your Social Circle – The Recorder

Published by: The Recorder
By: Sharon Berman

Your social circles are often rich with prospects and referrals, yet approaching friends for their legal work can sometimes feel uncomfortable. Indeed, asking for business in social situations has both risks and rewards.

The most obvious risk is the potential to damage friendships that are important to you. Conversely, the rewards can include longstanding, mutually beneficial social and professional relationships. Therefore, you want to carefully weigh the potential outcomes of asking for business from those with whom you socialize before you decide to do so.

Putting Content Marketing to Work for You

If you were to conduct an online search for “content marketing”, you would find countless definitions of the word. In essence, they all have a similar meaning – providing informative and valuable material that will attract and engage your audience. In reality, content marketing is not new. Rather, the concept has been around for several […]

Legal Consumers Utilizing Social Media Is on the Rise

Since social media sprang on the scene not too long ago, law firms have found it challenging to embrace it wholeheartedly. There was skepticism that social media was not the place for law firms to have a presence, but rather for teenagers to post pictures from summer camp. As law firms have realized the value, […]

New is Good, But Old-fashioned is Tough to Beat

Several marketing lessons were reinforced at, of all places, a conference of jewelers in the antique and estate business. It’s not the first place you would look for advice as to how to market a professional service such as law, finance or commercial real estate. However, it provided some good marketing reminders. Camilla Dietz Bergeron […]

You Can Be a Home Run Hitter Without Leaving Your Desk

Conventional wisdom dictates that participation in team sports builds character and makes one a better person – or a better business developer. However, the supposed benefits – learning to work within a group, becoming accustomed to hard work, stick-to-itiveness, bouncing back from failure – are traits you can develop without ever slugging, dribbling, catching or […]