Advice from Someone Who Knows: You
Remember when you rejected your mom or dad’s advice, or even better, when your own kids blithely ignored everything you told them that would have certainly made their lives better? What if instead you could talk to someone who will hang on to every word? What if that someone was you? Think of the sage […]
Building Your Online Reputation: Putting Avvo to Work for You
As a lawyer, your online reputation has become increasingly vital to your business. With the growing popularity of social media and consumer review websites, it’s more important than ever to take charge of your online presence. Avvo is one online platform that connects consumers – whether individuals or businesses – with attorneys in a range […]
Is Parallax Design the New Trend?
If your professional services firm – legal, real estate, finance or other – is considering a website redesign, you will likely hear about parallax, a trendy design option that was originally created for video games. Parallax sites are attractive and easy to navigate while simultaneously telling a story about your firm, almost like a narrative […]
Why Webinars Are an Effective Tool for Law Firm Marketing
No matter what business you’re in – legal, real estate, finance, etc. – webinars have become a useful tool to expand your market and drive new business. For law firms, they have become a necessary tool to facilitate client communication, provide continuing legal education to other law firms or attorneys, and educate prospective clients on […]
Connecting Content to Marketing – The Recorder
Published: The Recorder
By: Sharon Berman
Professionals have been hearing a great deal about content marketing of late but are unclear as to what it is and why they should consider it as part of their marketing program. If you do a Google search, you will find that content marketing has many definitions, all of them having the same essence—providing informative and valuable material that will attract and engage your audience. While the term itself is seemingly new to the professional services lexicon, given this definition, content marketing is not actually new at all. Instead, it is simply a fresh term for something most professionals have been doing quite regularly throughout their careers. Even in the pre-Internet age, lawyers and other professionals marketed their services by sharing their knowledge, educating their clients about the issues and challenges that should concern them and their possible remedies.
Take Charge of Your Online Presence
Social media and the online world in general have many professional services firms worried…but why? With so many benefits of social media, it’s crucial for professionals to take control of their online presence, and make it work for them. A law firm client we recently worked with was completely averse to having a LinkedIn profile, […]
A Fresh Perspective from General Counsel
I think I’ve heard it all when it comes to what General Counsel says works and doesn’t in terms of getting their attention. From getting marketing materials in front of them to cross-selling, no matter the industry or size of the legal department, they all emphasize similar points. The Los Angeles Chapter of Legal Marketing […]