Anticipating Your Client’s Needs
No chopsticks, no silverware and not a care in the world. That was me at a Vietnamese restaurant that I had been eager to try for months. The food was outstanding, but called for some down and dirty hands-on eating techniques, which is not my typical style. As soon as our food was placed in […]
Is the Enemy Really the Enemy?
“Coopetition” is a word that I was unfamiliar with until last week when I heard a client first use it. According to Wikipedia, “coopetition” is a new word coined to describe cooperative competition. In simpler terms, it’s when firms who compete in the same market work together in order to enhance their knowledge of the […]
How to Engage with Clients Now – RainToday.com
By: Sharon Berman
Published: RainToday.com
When dozens of principals of independently owned public relations firms converged in Austin, Texas, for the conference of Public Relations Society of America Counselors Academy, they talked about many issues: industry specialization, research in PR, and content generation, to name a few. Underlying all of those conversations, though, was one question: how can we engage with clients now?
Do You Speak English?
Have you ever been sold a product or service and you have no idea what the salesperson is saying to you? They would be better off speaking French because they are not speaking in terms you understand. I am sure we have all had a similar experience. Professionals might be comfortable with what and how […]
What’s in Store for Real Estate: The Next Eight Months
Real estate is always a hot topic, especially in California. What does the future hold? Here are some notable predictions gleaned from a presentation given to a group of real estate professionals by Richard K. Green, PhD, Director of USC’s Lusk Center for Real Estate. • Business and Office Space: In general, Dr. Green believes […]
Your Business: Tracking Leads – The Recorder
By: Sharon Berman
Published: The Recorder
“Why should we track where our marketing leads comes from?” This question, posed by the managing partner of a successful boutique law firm, took me by surprise. When we talk with firms about whether or not they track the sources of their leads as well as actual business, they usually steer the conversation toward the challenges of the mechanics, not the valid, essential, and underlying question of why they should consider doing it.
The Good, The Bad and The Ugly: Rankings & Nominations
With a flurry of lawyer rankings in the legal industry, how do you sift through the clutter and determine what’s most valuable for your firm to pursue? The truth is that you could spend your entire week seeking various nominations that in the end may not be beneficial for your firm. At the Legal Marketing […]
What Do General Counsel Need?
Positioning your firm as a desirable option for in-house counsel is a craft in its own right. Further, actually wrangling new business is a major milestone which can take several years. With nearly 70% of the legal work being moved in-house and paralegals handling the work at the level of a fourth-year associate, catching the […]
Feeding the Power of Focus: George Salmas, The Food Lawyer
We are pleased to have George Salmas, attorney and founder of the The Food Lawyers, as our guest blogger this week. With more than 25 years of experience representing the food industry, Mr. Salmas is their go-to guy. One of the most important steps you can take to market yourself successfully is to focus. The […]
The Perfect Law Firm Experience….Does it Exist?
In this ever-changing legal industry, is the perfect law firm an impossible dream? The answer is “no!” straight from the clients’ mouths at the Legal Marketing Association’s Annual Conference. Follow the tips below to mold the “perfect” firm for your clients that not only provides high level service, but differentiates you from your competition. – […]