The Future of Employment in Los Angeles
In the words of 29-year-old CEO Mark Zuckerberg, “To all of my friends who have younger siblings in high school or college, my number one piece of advice is: Learn how to program.” These words of wisdom coincide with the panel discussion at the “2014 Economic Forecast & Trends Breakfast Briefing” hosted by the Los […]
PR Pitching 101
If you are a public relations professional, then you already know the most important aspect of the job is the ability to pitch and place a story. Many public relations professionals will tell you the key to pitching is relationship-building or storytelling i.e., the way you wordsmith the pitch to create interest. Public Relations Society […]
Are You Undermining Your Brand?
Marketing and branding isn’t limited simply to those activities we do to keep our name in front of clients and prospects; everything we do as professionals should serve to strengthen and reinforce our brand. Could you be unintentionally undermining your brand through something as simple as the way you dress or your email address? It’s […]
Look Before You…Yelp
Yelp can be a great resource for finding and vetting new services and businesses, but it can also be treacherous for business owners. It’s all too easy for a consumer to go online and leave a bad review after one negative experience, without giving the establishment a chance to make things right first. My husband […]
The Biggest Marketing Mistake
Recently, a prospective client asked me a very valuable question: What is the biggest mistake that small firms typically make when it comes to marketing? The answer that came to me immediately is simple: Many small firms fail to fully realize the potential that online marketing – your website and social media vehicles – has […]
I Can See You at the Other End of the Pipeline
Again today I encountered this debate, which is really no debate at all. We are both saying the same thing, only looking at the business pipeline from different ends of the pipe. In a meeting with prospective clients, I was explaining how our focus is on maximizing visibility and reinforcing our client’s expert positioning in […]
Dazzle Your Audience with Practical Giveaways
Giveaways are essential to making a lasting impression in your audience’s mind after an exhibition or conference. Trying to stand out from the other exhibitors can be challenging as attendees are usually bombarded with candy, pens and other generic freebies. As marketers, we are taught to think outside the box and focus on what the […]
Which Social Media Site is Best for Legal Professionals?
The annual Marketing Partner Forum, held in Naples, Florida, brought together managing partner, marketing partners and senior business development professionals to examine how attorneys and law firms can stay relevant in a very crowded marketplace by providing greater value to clients. A recap of six of the sessions follows along with the key takeaways. I’d […]
Secure Your Worth: The Value of Specialization
The annual Marketing Partner Forum, held in Naples, Florida, brought together managing partner, marketing partners and senior business development professionals to examine how attorneys and law firms can stay relevant in a very crowded marketplace by providing greater value to clients. A recap of six of the sessions follows along with the key takeaways. I’d […]
Measuring Your In-House Counsel’s Value
The annual Marketing Partner Forum, held in Naples, Florida, brought together managing partner, marketing partners and senior business development professionals to examine how attorneys and law firms can stay relevant in a very crowded marketplace by providing greater value to clients. A recap of six of the sessions follows along with the key takeaways. I’d […]