The Future of Mobile App Usage
If you have a smartphone, more than likely you use mobile apps, perhaps on a daily basis. Apps, short for “applications” or programs that run on a mobile device, can be fun, help you stay organized and offer easy access to the web. According to Flurry Analytics, mobile apps usage increased 115 percent in 2013. […]
Routine Experiences Call for Memorable Marketing
I’m a creature of habit as many humans are. I shop at the same grocery store, use the same dry cleaners, and so on. A routine trip to a Ralph’s grocery store on a busy Sunday evening left a positive impression on me, and got me thinking about the importance for everyday providers to make […]
What’s in Store for Legal Marketing in 2014?
The annual Marketing Partner Forum held in Naples, Florida, brought together managing partner, marketing partners and senior business development professionals to examine how attorneys and law firms can stay relevant in a very crowded marketplace by providing greater value to clients. A recap of six of the sessions follows along with the key takeaways. I’d […]
How Millenials are Changing the Workplace
Who are these Millennials dramatically changing the traditional workplace? And, how is it possible for the traditional office setting to change so drastically between two generations? At the Real Estate & Law (REAL) Symposium at Stanford University, a group of REAL professionals discussed the ever-changing workplace and the traits of the Millennial generation, who make […]
Bisnow’s State of the Market: Los Angeles
Bisnow brought together top execs from the real estate investment and development sector to discuss the economic opportunities present in and around downtown Los Angeles. Many of the panelists held a positive outlook for the LA market, citing a rise in home prices and a recovering labor market as strong indicators of the city’s growing […]
Wake Up and Smell the Coffee: Client Communication is Important for Coffee Shops, Too
This morning, I visited my neighborhood Peet’s Coffee& Tea, where I am a regular. When I reached the front of the line, the barista said that their credit card machine wasn’t working, so it was cash only. I still had some money on my Peet’s gift card, which they were able to accept. In the […]
Maximizing Your Visibility via Conference Marketing
Conferences are a great way for you to get in front of your target audience and for others to get a sense of you and your firm. I’m certain that every professional has participated in a conference in some capacity whether it was speaking, exhibiting, sponsoring or just attending. You likely spent a good amount […]