JP Morgan’s Twitter Meltdown Offers Valuable Lesson for PR Professionals
Today, Twitter is the number one source for news as it happens. It is also a powerful tool to communicate with your client base and gather information. However, businesses and communication professionals are still learning how to navigate the Twitterverse, and things don’t always go as smoothly as planned. An example of a social media […]
Are You Willing to “Flex” Your Marketing?
To be an effective marketer in the 21st Century, you need to be flexible. Social media, blog sites and the 24-hour news cycle have created an “always on” environment that marketers must keep up with or risk diminishing their brand’s presence. While in the past it was common to invest a great deal of time […]
Why All Attorneys Should Consider Avvo
If you are a licensed attorney in the United States, you are the proud owner of an Avvo profile, whether or not you sought it out. If you are not familiar with it, Avvo helps consumers find attorneys in a range of legal practice areas, including family law, divorce, personal injury, bankruptcy, etc. Having a […]
Marketing Materials – A Reminder That Quality Counts
When it comes to marketing materials, it’s important to remember that quality is every bit as important as content. Seemingly mundane choices like what kind of cardstock to print your business card on can have a huge impact on how you are perceived. Creating quality marketing materials supports and reinforces the positioning of your brand, […]
Out of the Loop: When Customer Service Goes Wrong
At Berbay, we pride ourselves on always keeping our clients informed about the status of a project, no matter how small or large that update may be. I was reminded of how important this is when I encountered poor customer service from my cell phone provider, Verizon, on a very important matter. I called in […]
Advertising Trends in the Digital Age
Advertising has and will continue to be ever-evolving based on two factors: technology and economics. At a recent media trends breakfast hosted by ThinkLA, leading advertising experts shared their insights and predictions of advertising in the digital age. Native advertising. A non-disruptive advertising method that gives consumers content that is interesting, engaging, useful and, most […]