A Shifting Paradigm for Law Firm Websites
As marketers, we are always looking at ways to improve our clients’ websites to make them more engaging. At the Legal Marketing Association’s Continuing Marketing Education conference, I heard a really interesting, yet semi-controversial idea: Forget the practice area pages! Statistics show that 56 percent of website traffic goes to the attorney bio pages, 30 […]
Marketing Your Billing Practices — Berbay Corp. Marketing/PR Newsletter
In our most recent newsletter, we discussed the following topics as they pertain to professional services. Marketing Your Billing Practices Alternative fee arrangements (AFAs) are here to stay and offer firms an opportunity from a profitability, infrastructure and business development standpoint. You can peruse our blog for outlines on how firms can create compensation arrangements […]
Col-lec-tion (n.) 1. Gathered works of art found in a museum or private holdings.
As co-chair of the Jewish Federation of Los Angeles’ Ben-Gurion Society (BGS), a National donor recognition program for young adults who commit a minimum gift of $1,000 or more to the Federation’s annual campaign, I strive to create exclusive, unique events for our members a few times a year. On October 7th, our second event […]
How to Bridge Generational Gaps with Your Marketing
With more than seven billion people in the world and six generations of people living today, how do you reach the right audience with your message? From the GI generation (born 1901-1926) to Generation Z (born 2001-today), there are endless ways in which to reach your targets. At the 2013 Legal Marketing Association’s Continuing Marketing Education […]
Urban Renewal Continues in Santa Monica
Santa Monica has always been a lively and interesting part of Los Angeles, but in recent years it has undergone a resurgence in vitality as a neighborhood, allowing it to establish a strong identity as a city in its own right. To illustrate this point, I recently toured a new park and commercial/residential development in […]
Persuasion Pointers from the Legal Marketing Association
The Los Angeles chapter of the Legal Marketing Association (LMA) hosted a recent presentation by Andrew Elowitt titled “It’s Not Magic, It’s Persuasion: Getting Buy-Ins for Your Ideas.” Elowitt, a professional facilitator and partner at Threshold Advisors, offered a number of valuable tips regarding the most effective way to make sure your ideas and suggestions […]
Table Networking
I always appreciate a non-traditional opportunity to network. Typically at a seminar, there is an allotted amount of time for schmoozing at the beginning of the event and then the program starts. At a breakfast seminar I attended, we did the same: 30 minutes of schmoozing at the start and then sat down at tables […]
Marketing 101: Like Me Better vs. Establishing Your Brand
At a recent meeting of professionals – law, real estate, accounting and others – a partner from a CPA firm remarked that the only real difference between CPAs is personality, that there is no real way to establish a brand or find a niche because all CPAs perform basically the same functions. His marketing strategy […]