Are You Asking the Right Questions?
The summer after high school, I had a job with a market-research firm doing intercept interviewing—that’s where you approach people at the mall (or somewhere like that) and ask them questions about a particular product. I generally enjoyed the work, and I learned a couple things about effectively asking questions that I still find useful […]
Grabbing the Attention of Entertainment Media
The Public Relations Society of America Los Angeles Chapter hosted a breakfast panel with reporters and columnists from premier entertainment outlets, such as The Hollywood Reporter, omg! Insider, Entertainment Tonight and Los Angeles Times. The group of television personalities, Hollywood-beat writers, television producers and editors discussed their daily work routines, tips for establishing working relationships […]
Berbay Corp. Marketing & Public Relations Attends YALA Summer Soiree
Last night, the Berbay team attended the Young Adults of Los Angeles (YALA) Annual Summer Soiree hosted by The Jewish Federation of Greater Los Angeles and held at Tiato in Santa Monica, CA. With more than 600 in attendance, the networking event boasted a live band, food and drinks, a photo booth, and the opportunity […]
Your Business: Building Your Firm’s Brand Equity – The Recorder
By: Sharon Berman
Published: The Recorder
When it comes to professional services, the primary purpose of marketing is to generate leads resulting in opportunities to be in front of qualified prospects. However, you also want your marketing to generate marketing equity, to have “pre-sold” you and your firm. You want every prospect you meet to already know that you are the clear choice based on factors that distinguish you from your peers such as your knowledge of your prospect’s industry or that you understand their particular target demographic. You also want them to understand why you warrant a higher fee than the firm next door.
Marketing Your Billing Practices – The Recorder
By: Sharon Berman
Published: The Recorder
Alternative fee arrangements (AFAs) are here to stay and offer firms an opportunity from a profitability, infrastructure and business development standpoint. By AFAs, I’m referring to a non-hourly billing arrangement; this does not include a discounted hourly rate, nor does it comprise contingency work. The level of talk, puzzlement and concern currently exceeds AFAs’ actual implementation, but interest keeps mounting and will only continue. While the financial aspect of AFAs is vital, using them to your marketing benefit as a point of differentiation is equally important.
Marketing Lessons from Krav Maga
I have been attending Krav Maga classes for almost two years and am frequently asked, “What is it?”. Krav Maga (Hebrew for “contact combat”) is a martial arts system developed in Israel that consists of boxing, jiu-jitsu, self-defense and many other tactical fighting techniques. The grading system is very similar to karate, where colored belts […]
GUEST BLOG: Why You Should Think Twice Before Skipping Your Class Reunion
July — invitations for college and other fall school reunions are arriving. If you can attend your college reunion without great effort or expense, go. If it takes more effort or expense than is easily comfortable, you should at least think hard about going. Apart from the inherent pleasure of these events, there are several […]
Marketing to General Counsel: One Size Does Not Fit All!
When it comes to marketing to General Counsel, there is no magic approach. This was the message at a Legal Marketing Association’s Los Angeles Chapter lunch featuring a six-person, all-woman panel from corporations of varying sizes across a range of industries. The panel discussed strategies that work to grab and keep the attention of GC. […]
Complimentary Webinar “A Revolution in Revenue: Marketing Your Law Firm’s Pricing”
Berbay Marketing & PR Marketing & Public Relations Principal Sharon Berman will present a complimentary webinar, “A Revolution in Revenue: Marketing Your Law Firm’s Pricing,” on Tuesday, July 16 at 11:00 a.m. This 45-minute webinar will discuss the role of pricing and ways to structure and market your professional fees. The webinar will also address […]
Obtaining More Newsletter Opens
A lot of time, effort and hard work goes into developing a regularly scheduled firm e-newsletter, so it’s frustrating when only a small percentage of people actually open it. There are several actions you can take to increase your open rate. We’ve outlined some suggestions below: Timing. Based on studies as well as our own […]