Southern California Infrastructure Drives New Development Opportunities
I recently attended the Southern California Development Forum (SCDF) breakfast, “New Development Opportunities Driven by Southern California’s Large Infrastructure Projects.” A panel of public leaders spearheading some of the largest infrastructure projects discussed plans regarding upcoming project opportunities and potential possibilities for developing companion projects. The panel of public leaders included: Lisa Trifiletti, LAX Northside […]
Building Your Business Through Social Media
For the past several years, Berbay Marketing & PR has been giving social media presentations to groups of professionals, educating them on how to use social media sites for business purposes with a focus on the most widely-used sites: Facebook, LinkedIn and Twitter. We discuss everything from setting up your profile, building your network, to […]
Keeping With The Theme
I recently attended an Association of Business Trial Lawyers panel discussion on a subject that is of as much interest to lawyers as it is to marketers like myself: messaging. The discussion, titled “Learning from the Masters: Developing Case Themes and Using Them to Win at Trial,” featured speakers Brian Panish, of Panish Shea & […]
The Great Equalizer
While having lunch earlier this week with some colleagues, I was reminded of how important websites are, especially for small firms. One of my dining companions, an accountant, was talking about selecting referrals. When he gets a list of referrals for a service, he decides which one to use by visiting each of their websites. […]
A New Thriving Real Estate Market
At the recent Los Angeles Silicon Beach Real Estate Summit, presented by Bisnow, a panel of commercial real estate professionals discussed the driving factors luring start-up technology and media companies to coastal towns. This area, which is increasingly being referred to as “Silicon Beach,” includes Playa Vista, Marina Del Rey, El Segundo and Santa Monica, The […]
Second Quarter Marketing ChecklistPublished: The Recorder
By: Sharon Berman
Published: The Recorder
As professionals, we are so focused on what’s in front of us that it can be hard to believe we are already in the second quarter of 2012. The beginning of the second quarter, however, is a good time to stop, take a breath, look back at the first quarter’s marketing results, and determine what, if anything, needs to be adjusted in order to improve.
Glittering Differently
There are almost always firms in your market that are larger and more prominent than yours. The challenge then is distinguishing your business based not on size or flashiness, but through innovative marketing techniques that showcase what makes your firm different. This was the challenge for many dealers promoting their wares at an antique and […]
LinkedIn: What Now?
Ok, I admit it. Although I regularly post updates on LinkedIn, I hadn’t reviewed my LinkedIn profile for quite a while. Our account managers, who give a terrific presentation on “LinkedIn: What Now?” used my profile as an example during a talk, and sitting there, I realized that I was overdue in going back to […]
Emerging from the Shadows: Segueing from Service Partner to Rainmaker – Published: Bloomberg Law
By: Sharon Berman
Published: Bloomberg Law
Rainmaking is not a requirement for success as a lawyer; however, it is a requirement if you want to build a business or be your own respected and valued business entity within a firm.
Many attorneys have built fruitful careers as “service partners,” deeply competent partners who actually do the work their colleagues generate. These attorneys might communicate with clients regularly and play a role in keeping them happy, but generally they are not relied on to bring in clients. Service partners are told that, while it would be appreciated if they got the firm new clients, they should focus more on performing the labor other partners create than developing business.
Meeting New Organization Members
I recently attended a new member luncheon for the Legal Marketing Association (LMA) – Los Angeles Chapter. Although I have been a member of the organization for several months now, I still consider myself a new member, seeing that the majority of the members have been involved for many years. I thought it was a […]