Berbay Update
Berbay’s been busy! Here’s what’s happened: Sharon Berman, Principal of Berbay Marketing & PR, authored an article published in Rain Today entitled “Marketing: A Succession Planning Tool for Professional Services Firms” We sponsored the 19th Annual Law Firm Marketing Partner Forum We exhibited at the GLA-ALA 2012 Employment Law Forum Megan Braverman was promoted to […]
Plumber’s Direct-Mail Ad Really Sticks
Berbay recently blogged about getting a refresh in marketing basics from a handyman’s advertisement. Now, I’m being reminded of marketing fundamentals in all kinds of unexpected places. Take this direct-mail ad I received from a plumber the other day. It’s a great example of marketing basics, offering lessons for every profession. It’s […]
Cindi Goldstein Promoted to Office Manager
Berbay Marketing & PR, a marketing and public relations firm specializing in working with professional service firms, has announced that Cindi Goldstein, previously Administrative Assistant, has been advanced to Office Manager. Cindi will continue to put her organizational abilities to work maximizing the efficiency of Berbay’s operations. “Cindi plays an important role in Berbay’s success,” […]
What You Need to Know About Marketing Your Practice in 2012Published: The Recorder
By: Sharon Berman
Published: The Recorder
You’ve heard it before. “The more things change, the more they stay the same.” When it comes to marketing your practice in 2012, some aspects of marketing, especially the tactical aspects, are continuing to change, while many fundamentals, such as the need to know who your market is, remain the same. Social media – LinkedIn, blogs, Facebook, etc., – is growing in importance to a firm’s overall marketing strategy as a means to magnify traditional marketing tactics such as networking.
What’s the Status?
One of the most important things I learned early on in my career is that consistent communication with clients is critical and will set you apart from your competitors. This may sound obvious but the less obvious point is the significance of staying in communication even when there isn’t anything definitive to discuss. For example, let me […]
Door Hanger Offers “Handy” Marketing Tips
Berbay markets in complex ways (search engine optimization, pay-per-click, social Media) for clients in complex professions (lawyers, accountants, real estate brokers), so it’s nice to be reminded from time to time of the simple yet effective marketing techniques. I got such a reminder recently while walking my dogs, a door hanger advertising the services of […]
“How to Garner Press” Webinar Hosted by Berbay Corp. Marketing & Public Relations
– Webinar on March 9th at 10:00 a.m. –
Sharon Berman, Principal of Berbay Corp., a marketing and public relations firm specializing in working with professional services firms, is partnering with David Ackert, President of The Ackert Advisory, an executive coaching and business solutions firm, to host a webinar entitled, “How to Garner Press.”
Berbay to Host a Free Webinar Entitled, “How to Garner Press”
“How to Garner Press” is the subject of a free webinar hosted by Sharon Berman, Principal of Berbay Marketing & PR, and David Ackert, President of The Ackert Advisory. Topics of discussion will include everything from gaining press attention to leveraging media placement for new business. This webinar will take place on March 9, 2012 […]
BOMA – “Meet the Press”
I recently attended a Greater Los Angeles Building Owners & Managers Association (BOMA) lunch program called “Meet the Press – How the Media Cover Commercial Real Estate.” The panel of three real estate reporters/writers included Andrew Khouri from the San Fernando Valley Business Journal, Jacquelyn Ryan from the Los Angeles Business Journal and Roger Vincent […]
Megan Braverman Promoted to Senior Account Manager
Berbay Marketing & PR, a marketing and public relations firm specializing in working with professional service firms, has announced that Megan Braverman has been promoted to Senior Account Manager. In her new capacity, Megan will continue to draw on her demonstrated leadership skills to spearhead client projects. “Megan is committed to Berbay’s mission of providing […]