The Full Treatment

Really good ideas are almost as rare as natural redheads.  So when I spotted one at the salon recently—a good idea, not a natural redhead—it jumped out at me. The salon was offering to take 10 percent off whatever hair product they were promoting that day if you brought in an old hair product of […]

Focus on the Big Picture

Berbay Marketing & PR Senior Account Manager, Beth Miller, recently spoke on a panel to a group of attorneys and legal services providers discussing, “A New Outlook for Legal Marketing 2012,” which covered innovative methods of marketing, including videos, blogs and teleseminars. Beth recaps the discussion: As attendees began asking questions about implementing these tactics, […]

Scanning Your QR Code Marketing Campaign for Quality

We’ve all seen them: Those square barcodes that have been popping up everywhere from cereal boxes to business cards. Many of us, however, don’t know what the strange-looking images are—much less how we might want to use them in our marketing. The barcodes, called QR (Quick Response) codes, work something like the barcodes found in […]

The Transformation of Attorney Biography Pages into Microsites

One of the most important aspects of any professional’s website is the biography page, which is the section that is often looked at the most. What we’re seeing is the morphing of each firm professional from having a “cookie-cutter” biography page to a biography microsite—a miniature website, which much like their larger counterparts, can have […]

The Central District’s New Patent Litigation Pilot Program

“Litigation follows the wealth,” commented the Hon. Andrew Guilford on a panel of judges at the recent Los Angeles County Bar Association program, “New Patent Litigation Pilot Program in the Central District of California: What Every Patent Litigator Needs to Know.” Along with Judge Guilford, the Hon. Otis D. Wright, the Hon. George H. Wu, […]