Cutting Through Convention Crowds

At large marketing events and conventions, standing out from the crowd is no easy feat. In a recent case study by Marketingsherpa.com, one start-up exhibited a unique way of attracting attention. Here are the steps they took that resulted in increased lead generation and revenue for the company: The marketing team chose to align their […]

Common Exhibiting Mistakes

When exhibiting at a conference, it is important to plan ahead. If not, there are a number of things that can go wrong the day of the conference. Oftentimes, the exhibitor information that is given to you prior to the conference is unclear about what you have actually purchased. For example, just because you purchased […]

Sam-I-Am’s Sales Lessons in Green Eggs and Ham

Many of us have read Dr. Seuss’ infamous Green Eggs and Ham countless times throughout our childhood or have read the story to our own kids, but did you know that the book is more than a children’s story? In fact, many companies have given this very book to their sales teams as lessons on […]

The Art of Follow Up

In B2B marketing, every project depends on a number of factors. Whether internal to your own firm or contingent on outside people, an entire project can easily get backlogged if you don’t know how to effectively follow up. There’s a fine line between being too pushy and not getting your point across, but when tight […]

Holding a Press Conference – The Recorder

By: Sharon Berman
Published: The Recorder

We live in a digital age that allows us to work with individuals from around the world. Yet, despite technological advances that enable us to share information virtually, there is still a need for law firms to hold live press conferences. Such events are important because they allow you and your firm to gather journalists from an array of media outlets, who can then disseminate your message immediately to a broad audience.

Eyebrows Go Up as Auditors Branch Out

I read an article in The Wall Street Journal with despair, resignation and disgust. It discusses the recent resurgence in consulting and other non-audit work by the Big Four accounting firms a decade after conflict of interest concerns and corporate scandal sharply limited such work. The subject came up because of Deloitte’s involvement in auditing […]

Senior Account Manager Discusses Social Media Strategies for Client Acquisition on ProVisors LLP Panel

Beth Miller, Senior Account Manager with Berbay Marketing & PR, served as a panelist for the ProVisors LLP presentation, “Ethical and Effective Social Media Strategies for Client Acquisition,” on December 14. The panel discussed the ethics involved in legal marketing and how to navigate the State Bar rules and regulations in the era of social […]

Berbay Corp. Sponsors Legal Marketing Association – Los Angeles Chapter’s January 2013 Program

Berbay Marketing & PR will sponsor the Legal Marketing Association – Los Angeles Chapter‘s (LMA-LA) January 2013 Program, “Building Your Practice the Logical Way,” on January 24 at Bulchater Nemer in downtown Los Angeles. Dr. Carol Greenwald will discuss how to help attorneys market their practices in a way that centers on cultivating valuable client […]

Tips for Implementing a Successful Email Marketing Campaign

Implementing a successful email marketing campaign can require trial and error, and marketers have been testing different theories for some time. While there is likely not one magical formula to an effective campaign, a recent study published by LexisNexis reveals interesting insight on one aspect – how timing affects open rates. Marketers reported the following […]

Year: 2012