Don’t Just Do Something—Stand There! : Why Doing Less Online Yields More Results
Have you ever gone to a diner that had a 15-page menu? Do you remember perusing the many menu options–corned beef, matzah-ball soup, steak and eggs, 15 different salads, etcetera—and thinking to yourself, “This is too much choice”? The sheer number of options overwhelms. To choose any one dish, you must reject the 1,500 other […]
Business Growth Depends on Multilevel Marketing
By: Sharon Berman
Published: Rain Today
Does the term “multilevel marketing” conjure up images of people signing up their friends and relatives to sell cosmetics, jewelry, vitamins and household gear, with all the money flowing toward the top of a pyramid? If so, you will probably cringe if I suggest you become a multilevel marketer. But there is another definition of multilevel marketing that is much more relevant to professionals. It means marketing your services on multiple levels, concurrently in several realms.
Conference Exhibiting: It’s The Little Things
By Megan Braverman, Account Manager After exhibiting at a recent conference, it reminded me of two things that shouldn’t be forgotten when representing your company at an event – 1) Be prepared for the worst; and 2) the little details count. I thought I would share some basic lessons learned that are often overlooked: When […]
Tone And Flexibility (And We’re Not Talking About Exercise)
The tone of a company’s communications, although a subtle trait, can be one of the most distinctive dimensions of its brand. That’s certainly the case with Groupon, the internet company that offers subscribers e-mailed “group coupons” that only become valid if enough people buy them. The company is one of the most successful web start-ups […]