Berbay Corp. Exhibits at the 2011 USC Intellectual Property Institute
Berbay Corp. exhibited at the 2011 USC Gould School of Law Intellectual Property Institute on March 22, 2011, at the Beverly Hills Hotel. The event was designed to keep key decision makers and their advisors informed of the emerging issues and best practices in patent, copyright and trademark law.
The Balance Between Time and Money
A professional services firm we work with expressed an interest in doing a project they’d been thinking about for several years, after having seen another professional, one they considered a good marketer, implement something similar with very good results. Although this firm had often turned to Berbay for marketing expertise, they thought that this particular […]
Google Searches Generate Lasting Impressions
“All defense firms are going to have to have new websites,” is the way that Phillip Baker of Baker, Keener & Nahra, LLP wrapped up a session with a panel of three sitting judges at the recent Association of Southern California Defense Counsel conference. Why are defense firms going to need new sites? Because, by […]
Branding Through Payment Collections
Branding—creating and maintaining the impression a company wants to leave in its clients’ minds—involves a range of components, everything from a professional services firm’s graphic identity to its responsiveness to client needs, to its location. The manner by which a firm expects and pursues payment from clients is an important aspect of branding, yet one […]