The Importance of Consistent Communication

As marketing professionals, we’re always exhorting our clients to maintain consistent contact with their referral sources and current, former and prospective clients. Efforts to stay in touch can range from a game of golf to sending them your most recent e-newsletter or encouraging them to read your latest tweet. I’d like to share two examples […]

Account Managers Present on Social Networking to NAIFA

Berbay Corp. Account Managers Megan Braverman and Lauren Shore will present “Social Networking: Good Practices and Ethical Issues” to the National Association of Insurance and Financial Advisors (NAIFA) Young Advisors Team on March 24, 2011, at the Marriott Warner Center in Woodland Hills from 12:30 p.m. – 1:30 p.m. This is Megan’s and Lauren’s second time presenting to NAIFA.

Account Manager Megan Braverman Appointed to Leadership Role in the Jewish Federation

February 2011 Account Manager Megan Braverman has been appointed as a member of the Executive Committee for the Real Estate and Construction (REC) Division of the Jewish Federation. She has also been appointed as the Co-Chair for the Young Leadership Division cocktail event committee. The Jewish Federation allows people in the Jewish community to get […]

Marketing and Business Development Go Hand In Hand

In the past two weeks, I’ve talked with two successful professional services firms that illustrate the need for business development (which I’ll call “sales”) and a comprehensive marketing program to go hand in hand. The principal partner at one of these firms has been the chief rainmaker for a long time and built the business […]