Point and Shoot: More Tips for Taking Professional Photos

Berbay recently blogged about how to take a professional photo, offering quick tips on how to dress, groom and pose to help you achieve a quality shot. Those are good pieces of advice to consider before taking a professional photo, but there are also many things to consider during the photo session. These factors are frequently […]

L.A. Wasn’t Built in a Day

About 20 years ago when I first worked in downtown Los Angeles, my office at Arthur Andersen was located across the street from the L.A. Public Library. There had been a fire in the library; the building was fairly damaged and the neighboring “park” had a tall fence around it.  Overall, it was an unkempt […]

Account Manager Megan Braverman Appointed Co-Chair of the Jewish Federation of Greater Los Angeles’ Ben-Gurion Society

Berbay Corp. Account Manager Megan Braverman has been appointed as the co-chair of the Jewish Federation of Greater Los Angeles’ Ben-Gurion Society (BGS).

The BGS is a group of young leaders within the Jewish Federation of Greater Los Angeles, an organization that seeks to foster a thriving local Jewish community through civic engagement, helping care for those in need and working to ensure the Jewish future.

The Last Naked Lady

Who is the last naked lady? Well, first, she’s not always a who; sometimes, she’s a what. Second, she takes many forms (sometimes even professional services marketing-related, I swear; bear with me). Most of all, the last naked lady is difficult to relinquish, though her relinquishment brings greater rewards than her possession. OK, OK—enough riddles. […]

The Real Professional-Organization Challenge

I was asked a question in a meeting with a prospective professional services firm yesterday—a question I’ve heard a number of times before, and that always puzzles me: “What trade or professional organizations should our professionals be involved in? Where should they be putting their time and energy to meet the people they need to […]

Cold Calls and Silver Bullets

An article that recently appeared in the Los Angeles Daily Journal, “Coming in out of the Cold: In-house Counsel Say Cold-Calling Is Not Always Best Sell for Firms,” had me re-reflecting on a professional services marketing truism: No marketing strategy is a “silver bullet.” Rather, most marketing strategies can be successful if they’re implemented well. […]

Taking the Bull by the Horns—or Goring Yourself With Them?

I did something in a meeting yesterday that I had never done before. I and a Berbay account manager met with a few members of a prospective client firm. At some point in our discussion, one of the prospects mentioned that he was a friend of one of our former clients (I’ll call her Jane […]

Wall Street Journal “Wall” Remains Standing After Exec’s Resignation

I was surprised and heartened to read that Andrew Langhoff, publisher of The Wall Street Journal Europe, had recently resigned after an internal investigation revealed he was closely involved with an ethics breach at the paper. Allegedly, WSJ Europe’s circulation department made a deal with a Dutch consulting firm to sell the firm discounted papers […]

Going the Right Weigh With Your Business Card

In making the rounds of my Saturday errands this morning, I used the products and services of two different business people who understood the importance of the quality of their marketing materials.  We’re still human beings and even in this digital age, can’t get around the fact that touch and feel convey a lot about […]

Dispatch from Krakow: The Riches in Niches

We often recommend to our clients that they identify and develop a niche—and they often reject the idea. Many of these professionals are concerned that specializing in one area will keep them from getting work in others. That’s understandable, but the truth is that in the final accounting, having a niche typically helps professionals get […]