Los Angeles Daily Journal Interviews Berbay Corp. Account Manager Regarding Search Engine Optimization
August 2010 In an interview with the Los Angeles Daily Journal, Account Manager Megan Braverman discussed the rise in law firms implementing search engine optimization (SEO) and pay-per-click campaigns to drive business. Ms. Braverman said that interests in SEO have increased because law firms have seen their “early adopter” competitors generate leads from online advertising […]
Berbay Corp. Account Manager Quoted in Los Angeles Business Journal Discussing Law Firms Increasing Use of Social Media
August 2010 In an interview with the Los Angeles Business Journal, Account Manager Megan Braverman discusses the increase in the number of law firm clients requesting help to set up blogs, social media accounts and other website improvements. Ms. Braverman commented that requests have doubled from a year ago, saying “there were early adopters a […]
Three Reasons to Keep Marketing Even When You’re Busy
Do you have so much business that you don’t think you need to promote your services? That’s great, but there are three vital reasons why you should market anyway. Consider the following factors: 1. Is the bulk of your current business the kind of business you really want? Is it profitable? Does it satisfy you […]
Berbay Corp. Adds Lauren Shore as New Marketing Account Manager
August 2010 Berbay Marketing & PR has welcomed Lauren Shore to the marketing team as an account manager. Ms. Shore has particular experience in event marketing, collateral materials and social media in addition to targeted public relation campaigns. “We are pleased to have Lauren join our team,” said Sharon Berman, Principal at Berbay Marketing & […]
Bright Lights, Booth Babes or Swag: How to Create the Best Conference Exhibit, Part 1
By: Sharon Berman
Published: Rain Today
Demonstrating expertise and industry knowledge by speaking at conferences and trade shows has long been an effective marketing tactic for professionals. Now, savvy professional services firms are recognizing that exhibiting at these events—with or without a speaking engagement—can be a worthwhile marketing tactic in and of itself. However, to be successful, “exhibiting” has to mean more than just putting out firm brochures on a table.
Bright Lights, Booth Babes or Swag: How to Create the Best Conference Exhibit, Part 2
By: Sharon Berman
Published: Rain Today
You’ve done your research, you’ve provided your credit card number, and now you’re committed to your first experience exhibiting at a conference or trade show. What’s next? One of the first things you’ll need is camera-ready artwork of your logo and a brief description of what your firm does for the print/online conference program. Because the descriptions are short, people tend to give them short shrift and are then surprised when they don’t like what they see in print or on the conference website. Take time to succinctly describe your firm in a compelling manner.