Berbay Corp. to Present Encore Session on Social Networking to California Society of CPAs
July 2010 Berbay Marketing & PR Account Managers Megan Braverman and Lauren Shore will present an encore session of “Social Networking: Good Practices and Ethical Issues” to the California Society of CPAs Downtown Discussion Group on August 18, 2010, and to the Los Angeles Chapter Management of Accounting Practice (MAP) committee on September 22, 2010. […]
What’s in a Name?
In his book, How Pleasure Works, Paul Bloom cites research experiments that point to the fact that we are all drawn to and trust what is familiar. Lawyers, accountants, engineers, and other professional service providers, take note! Familiarity is an important factor to use to your advantage in business development. Your chances of obtaining a […]
Leverage or Lose It
When we propose to our professional services clients that they place a bylined article in an industry or professional publication, they sometimes ask about the circulation of various venues, usually with an interest in selecting the one with the widest distribution. While circulation or website hits are valid measures, they should not be your sole […]