Frequency vs. Reach

One of our clients, a professional services provider, was considering spending a lot of money on an ad in a special supplement to a widely read publication. The amount in question far exceeded what they normally spent on any kind of marketing.   We advised our client not to “put all their marketing eggs in the […]

Business Development: The Perfect Recipe for Making Rain

By: Sharon Berman
Published: Rain Today

In the past, the most pervasive and perplexing challenge in professional service marketing was motivating young associates to become rainmakers. As times got tougher, that challenge expanded to include the principals and partners who never had to market before. Suddenly, the large cadre of seasoned professionals who used to be the “minders” and “grinders” of the work others brought in are in the spotlight and under pressure to become business developers.

Berbay Corp. Sponsored Legal Marketing Association Meeting: How to Manage Crisis

June 2010 Berbay Marketing & PR sponsored the Legal Marketing Association-Los Angeles’ (LMA-LA’s) professional networking event titled “How to Manage Crisis” on October 21, 2010. The event was held from 11:30 a.m. to 1:30 p.m. at the Standard Hotel in Downtown Los Angeles. Berbay Marketing & PR is a continuing supporter of the LMA-LA, an […]