Frequency vs. Reach
One of our clients, a professional services provider, was considering spending a lot of money on an ad in a special supplement to a widely read publication. The amount in question far exceeded what they normally spent on any kind of marketing. We advised our client not to “put all their marketing eggs in the […]
Business Development: The Perfect Recipe for Making Rain
By: Sharon Berman
Published: Rain Today
In the past, the most pervasive and perplexing challenge in professional service marketing was motivating young associates to become rainmakers. As times got tougher, that challenge expanded to include the principals and partners who never had to market before. Suddenly, the large cadre of seasoned professionals who used to be the “minders” and “grinders” of the work others brought in are in the spotlight and under pressure to become business developers.
Berbay Corp. Sponsored Legal Marketing Association Meeting: How to Manage Crisis
June 2010 Berbay Marketing & PR sponsored the Legal Marketing Association-Los Angeles’ (LMA-LA’s) professional networking event titled “How to Manage Crisis” on October 21, 2010. The event was held from 11:30 a.m. to 1:30 p.m. at the Standard Hotel in Downtown Los Angeles. Berbay Marketing & PR is a continuing supporter of the LMA-LA, an […]
Berbay Corp. Exhibits at the Consumer Attorneys Association of Los Angeles’ 13th Annual Trial Lawyers Skills Seminar
June 2010 Berbay Marketing & PR exhibited at the Consumer Attorneys Association of Los Angeles’ (CAALA’s) 13th Annual Trial Lawyers Skills for the New Attorney Seminar. Held on March 20, 2010, the event educated new attorneys on basic trial skills and provided tricks of the trade from renowned plaintiff trial lawyers. Through education and training, […]