What impression do your holiday cards make?
Holiday cards can be an effective marketing tool—if they’re done right. The ones that leave a lasting impression on me are cards where someone has handwritten my name and signed it by hand. The gold star goes to cards that have a personal note. What a great way to remind a client, prospective client or […]
Why Branding Works
I saw a terrific example of why branding works on my recent vacation in Australia. Burger King is named Hungry Jack’s there. When BK decided to establish franchises in Australia, the name Burger King had already been taken by another takeout place. The Australian franchisee chose the name Hungry Jack’s, but used the same logo, […]