Competing with a Larger Firm: How the Web Levels the Playing Field
By: Sharon Berman
Published: Rain Today
Until recently, professional services firms of different sizes marketed on an uneven playing field. Larger firms held the high ground and had the advantage. Fortunately, the web has lowered the barriers to entry so that smaller firms can now promote their services as successfully as large brand-name firms. For a relatively low investment, smaller firms can expand their presence and reach desirable clients as effectively as those that have larger wallets. Seizing turf is as simple as taking advantage of the tools the web has to offer, but it does take a willingness to learn the tools and apply them.
Cross-selling Professional Services
Do your current and former clients only associate you with professional services you have already provided to them? If so, your ongoing challenge is to educate them about the other services you can offer. Unless you gently, but steadfastly promote your full range of professional services, they may not think of you when they have […]