Effective Marketing Depends on a Shipshape Database

If your database isn’t in tiptop shape, your marketing program is missing its very core. By database I mean the list of people with whom you want to communicate on a regular basis — current and former clients, prospective clients, and referral sources. Tiptop shape means your database has to be up-to-date with everyone’s current […]

Unleashing the Marketer Within

A couple of years ago, I took over as leader of about a 25 person networking group, which meets monthly. No one who knows me would call me shy and retiring, but I’m also not what you would call a “born leader.” However, in the past few years, I’ve seen my leadership skills grow and […]

Email Marketing – How Often Is Too Often?

How often should you send an eblast? There is no pat answer, but John, who owns the spinning studio I go to, gave me some food for thought today. I told him that I enjoyed receiving his email newsletters, which seemed to come fairly frequently, although I had never stopped to think exactly how often. […]

Mine Your Gold Mine

If I told you I knew the location of an untapped gold mine you could exploit for years, but it would take some effort to claim, would you be interested? I do know where that gold mine is, and I’m always amazed at how many professionals lose interest when they hear what it takes to […]

Shameless or Smart?

A client recently used the term “shameless marketing” to describe the tactics of a successful litigator. He wanted to emulate those tactics and was exhorting his partners and associates to do so as well. Now, “shameless” is a relative term. What seems shameless to one professional may be smart to another. For example, one of […]

Motivate Young Professionals to Market

Can young professionals be taught to market even if they’re not natural rainmakers? Yes, they can – provided they are interested and motivated. After all, you don’t have to be perfect at marketing to be successful. Marketing is a numbers game, and success just depends on hitting your numbers, even if you’re going about it […]